WE BELIEVE THAT GREAT BUSINESSES ARE BUILT BY PEOPLE WHO CARE DEEPLY ABOUT WHAT THEY CREATE
OUR FOUNDATION
We believe great businesses are built when founders feel supported, trusted, and empowered to lead. Growth should strengthen a company’s identity, not dilute it, and partnerships should always feel collaborative rather than controlling.
What We Believe
We invest our own capital and work closely with founders to support smart, sustainable growth. With no outside investors and a limited number of partnerships, we stay hands-on, aligned, and deeply committed to each business we support.
Our Approach
We work with early traction companies led by passionate founders who care deeply about their product, their people, and their customers. Our focus is on ecommerce and service based businesses, especially within the pet and kids space, where trust and connection matter most.